Muhammadu Buhari
Source: http://sunnewsonline.com
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During his political campaign, General Mohammadu Buhari (rtd) promised Nigerians jobs, among other things. He believes the most dire of the challenges that face Nigeria can be directly, or indirectly, traced to a dearth of jobs. The General means well for Nigeria, and Nigerians believes he truly means well, judging by his idiosyncrasy. The General had cited mining and agriculture as the areas where he thinks there are lots of potential for job creation.
Besides mining and agriculture, however, there is another
area with a huge prospect and in which young Nigerians have a lot of zeal.
Since the general did not mention it, it leaves Nigerians in fear. The fear
stems from the fact that, in the past, governments have often cared less about
this sphere of professional life and, also, from knowing that if the sector is
not heeded and exploited, the General (and Nigeria) may not be able to achieve
the job target, satisfactorily.
This article aims to
call the attention of the new leader to this portfolio. It is a folder that has
always been left in the cold by successive governments in Nigeria. It is the
art portfolio and includes the movie, music, and publishing industries, just to
mention the immediate units that easily come to mind when The Art is mentioned
in Nigeria.
It is often boring having to cite the United States of
America each time one requires a good example of a place where good things are
happening. Sadly, however, the US remains the best, and one must always look
towards it when in need of cases in point. The US is a country where The Arts played
an astonishing role towards its prosperity. According to Statista, the American movie industry (Box
Office) generated total revenue of $38 billion in 2014. The projection is that
it will generate up to $ 46 billion in 2018. From the same source, Statista, the music industry generated $16.5
billion in 2011. The books and journal publishing industry generated $27.01
billion in 2013.
Despite the potential there is in The Arts in Nigeria, we
are yet to make the most of it. Our inability to make the most of it comes from
piracy, the racket of people reaping from the sweat of others and going Scot
free. Nigeria is a country where the law
do not seem to be aware that it is its responsibility to protect the
intellectual right of individuals (that is if the Nigerian law accepts there is
essence in something called intellectual property). There are instances in
which members of the Performing Musicians Association of Nigeria, PMAN, go into
the markets to seize pirated copies of works of their members out of
frustration that the law is not handling the issue.
Knowing the dormancy of the law with regard to The Arts,
some individuals have made a profession by duplicating and selling millions of
copies of books, music and video CDs other individuals have spent their intellect,
time and energy to produce.
How does piracy kill the industry? If a young man or woman,
with talent, knows the result of his hard work would not be protected, and
others will reap from it as a result, he will not be encouraged to venture into
a profession. Thus, the job he would have created for himself and others, and
the revenue the state would have earned from his venture would never
materialize.
In the US, recently, there was a high profile court ruling
relating to violation of intellectual property right. A jury ruled that Robin
Thicke and Pharrell Williams stole the melody of a song, Got to Give it Up, recorded by Marvin Gaye in 1977. The song by Thicke
and Williams, Blurred Lines,
generated up to $16.67 million in profits for the duo in 2013, when it was recorded.
Of this profit, the jury ruled that Thicke and Williams must pay Marvin Gaye
III, the son of the late singer, the sum of $7.6 million (45.6 %.)
In this case, Thicke and Williams did not simply duplicate a
CD of Gaye’s music. Rather, they got a hint from the song, a hint that helped
them to produce Blurred Lines. To Nigeria, this story is important as it
underlines the inviolability of intellectual property rights.
In addition to encouraging young men and women to invest
their talents to create, for themselves and others, jobs, fighting piracy would
end that feeling that anything goes, and instill sanity in the industry and
Nigeria, as a whole. Furthermore, it will help towards laundering the image of
the country and restore confidence in foreigners who may want to put their
money into the Nigerian art portfolio.
Given the scale of piracy in Nigeria, we cannot remember a
single case of piracy-related conviction. This gives credence to the notion
that the judiciary does not see any essence in the idea of intellectual
property. Thus, fighting piracy in Nigeria would involve sensitizing the
judiciary to see essence in the expression: “intellectual property” and, thus, the
need for protecting such rights.