Jul 18, 2024

How Nigerian Music Collects the Cash

 

Image Credit: furtherafrica.com

Before Nigerian music arose where the world could see it, I was an avid critic of its lyrical component. Some people loved to sing purely in local tongues. Others preferred to mix English and local tongues. I was an avid critic of the second category, saying that you should either sing in English or the native tongue –it makes no sense mixing the two. At the back of my mind, there was also the intellectual angle. I was, however, defeated when the music found global popularity.

The absence of intellectual content in our speeches or writing is a tradition that should be blamed on Britain for the colonial education they gave.  So many times, it has been said that Britain gave just enough to support its colonial ambition. I had come to believe this while teaching kids with Ginn Books imported from Britain, while teaching at St. Maria Gorettis School in Port Harcourt, Nigeria. Britain deliberately designed a colonial curriculum so that a pupil's creativity is stifled. 

Against the odds, Nigerian music rose to global fame and is competing well. So, how did the music rise to such standing, despite the lyrical weakness? The strength of music doesn't only rest on the lyrics but also on melody, pulse, structure and modesty that enables many to relate to it. The modesty, plus the let-us-play-together dance style, is very fundamental to the success of the industry.

The modesty in the lyrics turned out to be a silver lining behind the clouds.  When something is highly intellectual, only the intellectuals can relate to it. Sadly, this demography of the world's population is a handful. By this, highly intellectual genres like Reggae, Soul and Hip Hop failed to pull a huge population of the world's population into their fan base. Now, Afrobeats by its weak intellectual content is engaging everybody.

Even the success of the Nigerian movie industry boils down to the emphasis on a simple storyline that everyone can understand. Now, the industry is ranked among the three most watched globally, collecting the cash.

Thus, it is about tradition, not weakness. This is because, when Nigerians travel to foreign lands and find strange traditions, they can adapt and succeed. I want to believe that Nigerians are just waiting for this conversation to register in their minds. When this happens, a Nigerian songwriter will have it in his mind that his song should have a conscious hue. When this happens, things will change –it has always been one thing at a time.

It is, however, important to understand that not all Nigerian music lacks intellectual content. If you do a survey, you will see that this is true.

Yiro Abari is the author of How to Become a Music Maestro.

 

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